ASAP Rocky and Son RZA Steal the Spotlight in Rihanna’s New Savage X Fenty Campaign

A$AP Rocky is savoring yet another fashionable moment with his and Rihanna’s young style icon!Together with his 2-year-old kid RZA, the “D.M.B” rapper stars in the newest Classics by Savage X Fenty ad.Rocky and RZA don matching black undershirts and underpants from the Savage X Fenty brand for the campaign. One picture shows RZA seated elegantly on his dad’s shoulders, staring squarely at the camera.Another photo shows a 36-year-old shirtless Rocky in white briefs flexing his biceps and flaunting his tattoos. Not seen in this campaign is Riot, the couple’s August 2023 newborn boy.Joined by tiny Riot, this campaign tracks a previous father-son moment with Rocky and RZA for a unique Father’s Day celebration with Bottega Veneta last month. Rocky spoke about his experience on social media, expressing his delight in being a parent.RZA and Riot feature in matching onesies reading “Best Dad” in the black-and- white Bottega Veneta campaign. Rocky’s tender side is captured in videos from the filming showing him juggling and playing with his youngsters.Renowned for their style are 36-year-old Rihanna and Rocky, who have been dating since 2019. Recently seen in the front row capturing moments at the A$AP Rocky X American Sabotage by AWGE Menswear Spring/Summer 2025 show during Paris Fashion Week was the “Umbrella” singer.In an April interview with ET, Rihanna said that their sons’ style is inspired by Rocky’s wardrobe taste. “I always try to dress them like Rocky,” she stated. For her Fenty x PUMA partnership, Rihanna also noted how her children inspire her designs—especially in terms of kid’s shoes.