Mumbai is getting ready for a tech spectacle on Friday, September 19, as the iPhone’s 17 series, along with the latest generation AirPods and iWatch, is set to roll out at Apple’s flagship store in Bandra-Kurla Complex (BKC) and across the globe. The buzz around the iPhone 17 series launch has made Mumbaikars wait for it since its announcement on September 9.
With reports suggesting that the cosmic orange colour of the iPhone 17 Pro and Pro Max models already out of sale, Apple enthusiasts are queueing up outside the flagship store at Jio World Drive in BKC from Thursday night itself.
The iPhone 17 series, unveiled earlier this month, has already created a buzz with its new design, improved cameras, next-generation processor, and upgraded AI integration to diminish the global communication barriers. Pre-orders of the iPhone 17 series, which started on September 12, reportedly witnessed a strong demand, and industry experts expect record-breaking sales in India – one of Apple’s fastest-growing markets.
Apart from Mumbai, Apple has only three flagship stores in India – at Pune, Bengaluru, and Delhi. However, the US tech giant’s fan base is vast and not just limited to these four cities. Thus, many are travelling cities to lay their hands on the latest iPhone series.
For instance, Swapnil Jain, a 26-year-old entrepreneur from Jabalpur, Madhya Pradesh, is travelling to Mumbai.
“I have been using an iPhone for the past 10 years. My love for iOS devices started when my dad gifted me an iPhone 5S in 2015. Since then, I`ve been a loyal iPhone fan and have been upgrading the model every two years,” said Jain, who is among those queuing up outside the BKC store.
“Apart from all the technical and AI integrations, the cosmic orange colour has made me excited about the device,” Jain emphasised.
The excitement is quite palpable among Mumbaikars, too.
Vrutik Jadav, a 25-year-old software developer from Mumbai, is among those queueing up for the iPhone 17 Air.
“I have been using iPhone 13 for the past three years, but the September 9 event, which featured the iPhone 17 Air, really caught my attention. It feels like the latest addition in the Apple smartphone segment has made me realise that it`s time to upgrade,” added Jadav.
iPhone 17 series starting prices in India
- iPhone 17: Rs. 82,900
- iPhone 17 Pro: 1,34,900
- iPhone 17 Pro Max: 1,49,900
- iPhone 17 Air: 1,19,900
