Synopsis
FMCG companies are betting big on rural reforms in the budget, as well as a good monsoon.
India’s largest packaged consumer goods companies are pulling out all stops to ensure they get to benefit from the long-awaited rural recovery before competition. ITC, Hindustan Unilever, Nestle, Dabur, Marico, Britannia, Parle Products, Emami, and Godrej Consumer Products, which make and sell a gamut of daily essentials ranging from soaps and toothpaste, to noodles and biscuits, are all amping up their game across the board. Over the immediate
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