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March 2, 2024
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Emirates becomes Global Airline Partner of the NBA



Emirates becomes Global Airline Partner of the NBA

Dubai-based carrier Emirates has announced a multiyear global marketing partnership with the National Basketball Association (NBA), making the airline the Official Global Airline Partner of the NBA.

Additionally, the collaboration makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, as well as the first-ever referee jersey patch partner of the NBA.

As the first title partner of the Emirates NBA Cup, the airline will be featured through a co-branded Emirates NBA Cup event logo, with co-branded promotion planned across the NBA’s global social media community and in-arena signage throughout the Emirates NBA Cup Semifinal and Championship games starting next season.

Continue reading Emirates becomes Global Airline Partner of the NBA at Business Traveller.



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